Revlon Realistic


THE BRIEF:
Create a elegant visual campaign for Revlon Realistic Hair relaxer but still have an edge.

THE SOLUTION:
The aim was to create visuals of powerful, beautiful women who knew their worth and showed the confidence that comes from discovering their beauty…inside and out. We shot 3 different shots for the campaign, each with a different hairstyle and dress change in 1 day. From there I retouched the images and put the campaign together for final creative. We went with 4 shots for the Western Cape campaign and was also shot in 1 day with retouching, colour correction etc to finalise the campaign.


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