Create a elegant visual campaign for Revlon Realistic Hair relaxer but still have an edge.
The aim was to create visuals of powerful, beautiful women who knew their worth and showed the confidence that comes from discovering their beauty…inside and out. We shot 3 different shots for the campaign, each with a different hairstyle and dress change in 1 day. From there I retouched the images and put the campaign together for final creative. We went with 4 shots for the Western Cape campaign and was also shot in 1 day with retouching, colour correction etc to finalise the campaign.