Create a print campaign around the USP of the brand. Rennie does not cap stomache acid like other antacids but neutralises it by turning it into water.
The print campaign pushed the USP by visually showing how Rennie turns potential heartburn foods into water.
Roll out to POS campaign and information leaflets. A national consumer promotion accompanied by an interactive board game created hype.
Consumers would purchase Rennie and play the game with the promoter.
The game uses real Rennie tablets showing the efficacy of the product and giving the consumer the chance to engage with the product and win.
A real Rennie tablet was used to turn the red acid pools to clear water if it lands in an acid pool. Prizes ranged from water Bottles to Keyrings.